How Automated Webinar Outreach Works
Five steps from setup to a full webinar pipeline — running automatically.
Connect your tools in minutes
Link your Google Workspace account for Gmail API sending, connect Zoom for automatic registrations, and add your MailerLite account for post-webinar follow-up. One-time setup. See all supported integrations.
CinnaReach uses a Google Workspace service account with domain-wide delegation — the highest-trust method for calendar invite delivery. Your invites land natively in Google Calendar, not in spam.
Build your contact pool
Upload contacts via CSV with first name, last name, email, company, job title, and LinkedIn URL. Contacts live in a shared tenant pool — no duplication across campaigns. Suppressed and unsubscribed contacts are automatically excluded.
CinnaReach enforces a 60-day contact cooldown by default — preventing the same contact from receiving invites too frequently across campaigns. You can override this per campaign with the retargeting toggle. Learn more about this and other terms in our glossary.
Set up your campaign once
Choose your cadence (weekly, bi-weekly, monthly, or custom), set your invite window (18 to 3 days before the webinar), configure sending hours and daily limits per sender, and write your calendar invite description with merge tags.
The priority scheduler scores each contact by days_to_webinar. Contacts closest to the webinar date are prioritized — maximizing your RSVP rate in the critical final days.
Invites go out automatically
Every day, within your configured sending window, CinnaReach dispatches personalized calendar invites from your sender accounts. RSVPs flow back in real time. Accepted contacts are auto-registered in Zoom.
Invites are spaced 2–5 minutes apart to mimic human sending patterns. Senders rotate round-robin. Up to 50 invites per sender per day — scalable to 1,000/day with 20 senders.
Follow-up happens automatically
The moment your webinar ends, attendees and no-shows are segmented into separate MailerLite groups. Your follow-up sequence fires automatically. No-shows can be recycled into the next webinar occurrence. See how teams use this in practice on our use cases page.
Contacts who reply STOP or UNSUBSCRIBE to any calendar invite are automatically suppressed — confirmed by email. Unsubscribes sync from MailerLite back to CinnaReach in real time.
Ready to automate your webinar outreach?
Check out our pricing plans or book a demo to get started.